SXSW is officially off. The tech and music conference slated for March 13th to 22nd in Austin, TX has been called off over concerns of spreading coronavirus.
Austin Mayor Steve Adler made the announcement at a press conference today: “Based on the recommendation of our public health officer and our director of public health . . . I’ve gone ahead and declared a local disaster in the city and associated with that, have issued an order that effectively cancels SXSW”
While there are no active cases of the disease in the area, the city is taking a “proactive step in preparing this community for this storm.”
Just a few days ago, Adler held a press conference saying “proactive step in preparing this community for this storm.”
Here is the official statement from SXSW:
City of Austin Cancels SXSW March Events
The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City’s directions.
We are devastated to share this news with you. “The show must go on” is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.
As recently as Wednesday, Austin Public Health stated that “there’s no evidence that closing SXSW or any other gatherings will make the community safer.” However, this situation evolved rapidly, and we honor and respect the City of Austin’s decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites.
We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ.
We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts.
We will continue to work hard to bring you the unique events you love. Though it’s true that our March 2020 event will no longer take place in the way that we intended, we continue to strive toward our purpose – helping creative people achieve their goals.
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